Search engine tip: How to choose your keywords
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Establish a good set of meaningful keywords that represent your site correctly
Ok, now that you have spent a lot of time working on your website, you searched for a good host on the internet, you have put your products online, ready to be sold, you sit there and wonder why don’t you have traffic on your website?
Well, there are a lot of websites on the internet and you should spend some time to work for your site after you have launched it in order to make it known to the internet public. You should follow a few steps that are mandatory. One of the most important steps is to find a valuable set of keywords to represent your website.
For this, first try to put down on a paper what you think that the keywords should be, what you think that your potential visitors would search for on the internet.
Then, ask a bit of help from your friends, ask them to write you down a few words or phrases that they would use to search information that you present on your site. You will actually be impressed by the fact that your keywords will probably not match their keywords!!! Yes, you may be a very good developer or manager, but they are the potential clients and…they may think a bit different than you.
That’s why it would be useful for you to collaborate with people that are not that familiar with the internet, because they would not be constraints by patterns , they would just tell you what exactly they would search for, in a natural language. Then put your words and their words together and eliminate the duplicates!
One interesting fact is to note if someone misspelled some words, it is perfectly possible, you know, “o” is right near “p” and “i” and it is very easy to make mistakes when typing. So, correct the word, add it, but also add at the end of the list that misspelled word…
Another thing would be to search on the internet for those websites that really stand out the others in the same line of business as yours. Use search engines such as Google or Yahoo! for this and take the first ten for example. Look at their keywords; maybe you realize that some of those keywords would be representative for your website too! In the end it is not unethical; you just keep an eye on your potential “neighbours”. Or, if you want, you may say that you just learn from the best!
A very important thing to do: never put keywords on your website if they are not backed up by your website content. Not only that they don’t help, but they may even hurt your positioning in search engine’s result list. That’s why you should provide a good content for your website, rich of keywords and interesting for your visitors!
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