Design your e-commerce template considering the heat map of a website
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Starting an online shop is a task that most people starting it don’t actually know it. Most people starting an online store actually have a physical store that try to put on the internet. This is the normal way, actually, the normal process, just that, besides knowing commerce, you need to master another thing: you need to know how online businesses work, what makes them work better and what breaks them and this is not something that the owner of a regular shop would know.
That is why, before actually jumping to it, to study a bit other online shops, how they present the merchandise, where they put the promoted products, how their ecommerce template is designed, etc.
All these things help you; it is actually as with any other business. Before jumping into anything in this world, you need to study it a bit, otherwise you will get hurt and in commerce this means losing money. This is never a good thing.
If you are interested in online media, you probably know there are some hot spots that work better for advertising. Well, not only, if you think about it. These hot spots work great with other things too, like for example promoted products. Design your osCommerce templates, Zen Cart template or whatever e-commerce template you have there, to have your most important products in those particular spots where the user looks. Search on Google for heat map for advertising and you will find a couple of references that might help you!
That map work great for your shop as well, trust me; I have tested it against other things too, not only advertising. You put your most expensive products, or your best selling products and their selling rate will increase! It is that simple, look for the heat map!
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